Sales and the Art of Persuasion

Sales Basics

SALES JOBS ARE AMONG THE MOST IN-DEMAND NATIONALLY

NOW ENROLLING
INDEPENDENT STUDY COURSES BEGIN ON DEMAND

Sales and the Art of Persuasion

UMBC Tech Sales Graduate

NOW ENROLLING

Independent Study: Class starts on demand.

Who Should Consider This Program

The Sales and the Art of Persuasion Program is designed for participants with a demonstrated commitment to learning and a strong interest in undertaking a career in sales.

The course helps you strengthen your skills in:

  • Consultative selling
  • Value selling
  • Negotiation

What To Expect

Sales and the Art of Persuasion is a short-form, real-world, practical art of persuasion class. Students explore 18 professional sales and adjacent roles and learn sales skill applications through real-world employer role-play simulations. They will learn the Virtanza 4-step sales process:

  1. research,
  2. prospecting,
  3. needs assessment, and
  4. proposal/close.

Students also learn networking and communication skills to become successful in a professional sales role and adjacent roles. Further, students will learn to assess their sales aptitude, competencies, and strengths to position their skills effectively for the employment market. They are placed on a career pathway toward high-level roles in sales consulting, adjacent sales roles (such as sales operations, recruiting, legal, business management, project management, fundraising, admissions), sales management, and executive sales.

The Sales and the Art of Persuasion is designed to ensure success in broad-based, consultative sales of products and services.

Live-online Tuition: $2,850

Independent Study Tuition: $1,995

Learning Outcomes

Sales Basics

Students will:

  • Demonstrate knowledge of the Virtanza sales method.
  • Utilize customer networking tools, including LinkedIn, Groove, Google, website data, and social media to determine best prospects and insights about customers and potential opportunities, learning the synergistic impact of sales enablement tools.
  • Analyze pertinent customer needs and create the appropriate solution and persuasive presentation aligned with customer needs, goals, and objectives.
  • Communicate networking and sales competencies as they relate to their career pathway.

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